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Media Related Tips, Tricks, and Experiences for Upstate New York
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My Thoughts on the New (Now Removed) Cracker Barrel Logo Design
Cracker Barrel’s short-lived logo redesign is a case study in the balance between modern simplicity and brand heritage.
Ben Gifford
Aug 272 min read
Funny Things Clients Say on Shoot Day (Can you relate?)
Discover the funny things people say on photoshoot day — and why the best branding photos happen when you’re having fun!
Ben Gifford
Jul 172 min read
My Favorite Lens for Photography, and Why: Canon 24-105mm f/4L II
As a photographer working with small businesses, individuals, and events throughout Upstate New York, I rely on equipment that’s flexible, fast, and durable. Here's why the Canon EF 24–105mm f/4L IS USM II is that go-to piece of gear.
Ben Gifford
Jun 63 min read
The Ultimate New York State Photography Road Trip (With Map)
From the misty gorges of the Finger Lakes to the dramatic peaks of the Adirondacks, we've included everything in this Ultimate New York...
Ben Gifford
May 72 min read
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