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Media Related Tips, Tricks, and Experiences for Upstate New York
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Five Ways To Make Money With a Website
Five Ways To Make Money With a Website A website isn’t just a digital business card — when built correctly, it can actively help you make money , book clients, and reduce back-and-forth communication. Whether you’re a service-based business, creative, or local shop, here are five practical ways To Make Money With a Website instead of just existing online. 1. Accept Online Bookings and Deposits One of the easiest ways to turn your website into a revenue tool is by allowing cu

Ben Gifford
Jan 102 min read


My Thoughts on the New (Now Removed) Cracker Barrel Logo Design
Cracker Barrel’s short-lived logo redesign is a case study in the balance between modern simplicity and brand heritage.

Ben Gifford
Aug 27, 20252 min read


5 Ways How Upstate NY Farms Can Grow Their Brand with Professional Media Services
Learn how traditional farms can leverage growth with digital media services.

Ben Gifford
Jul 7, 20252 min read


What Is A Vector Graphic and Why Your Logo Needs to Be One
Have you ever had a logo look blurry, pixelated, or just plain wrong when scaled up or printed? Learn what a Vector Graphic is and why your logo needs to be one!

Ben Gifford
Jun 13, 20252 min read


How to Make Your Small Business Stand Out In a Small Town
From local shops to family-run farms and service providers, building a memorable presence is key to...

Ben Gifford
Jun 5, 20252 min read


DIY Websites vs. Professional Web Design: What’s Best for Your Small Business?
Learn if you should DIY or hire a pro for your website

Ben Gifford
May 16, 20253 min read


What to Wear for a Branding Photoshoot: A Guide for Small Business Owners
These branding tips will help make your branding photos look more professional

Ben Gifford
May 16, 20252 min read


Is Your Construction Website Mobile-Friendly? Here’s Why It Matters
Here's why your construction website should be mobile-friendly

Ben Gifford
May 14, 20252 min read


How to Stand Out at a Farmers Market: Branding Tips for Upstate NY Small Businesses
Want to attract more customers at farmers markets in Upstate NY? Learn visual branding and booth design tips that help your small business stand out and boost sales.

Ben Gifford
May 10, 20253 min read


5 Reasons Why Upstate NY Small Businesses Should Prioritize Their Logo and Branding
Learn why your Upstate Small Business should prioritize it's logo and branding.

Ben Gifford
May 7, 20252 min read
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