What to Wear for a Branding Photoshoot: A Guide for Small Business Owners

When you're investing in a branding photoshoot, you're not just getting nice headshots — you're creating visual content that represents your business. Whether you're a realtor, contractor, yoga instructor, or local shop owner, what you wear can make or break the impression you give.

So, how do you dress in a way that feels authentic and looks professional? In this post, we’ll break down exactly what to wear for a branding photoshoot, with tips to help you look polished, confident, and true to your brand.

Why Your Outfit Matters in a Branding Shoot

A branding shoot is more than just a portrait — it’s an opportunity to tell your story. Your clothes:

• Reflect your personality and professionalism

• Communicate your industry or niche

• Help establish trust and consistency with your audience

The right outfit helps your visuals align with your website, social media, and marketing materials — a key part of brand consistency.

What to Wear: General Guidelines

1. Stick to Your Brand Colors

Wearing your brand palette (or complementary tones) helps create a unified look across your website and content. If your brand colors are navy and gold, for example, consider wearing neutral tones with accents that match.

2. Solid Colors Work Best

Avoid busy patterns, logos, or tiny stripes that can distort on camera. Solid colors photograph well and keep the focus on you.

3. Dress for Your Industry

Your outfit should match your work and audience. Examples:

• Construction/excavating business owner: Clean workwear, branded shirt or jacket, boots — casual but professional.

• Service-based entrepreneur: Button-up shirt, smart blazer, or a stylish, approachable look that reflects your role.

• Wellness or creative fields: Flowy, natural fabrics or earthy tones to match a relaxed, authentic vibe.

4. Wear What Makes You Feel Confident

Comfort and confidence show in your photos. If you're fidgeting with your collar or adjusting your pants, it’ll be visible. Choose clothes that fit well and feel natural.

5. Bring a Few Options

Most branding sessions allow time for outfit changes. Bring 2–3 looks:

• One professional/formal

• One casual or lifestyle-based

• One with a pop of color or accessories that reflect your brand personality

  
  

Shoes, Accessories & Grooming

• Shoes: Keep them clean and appropriate — they often show in full-body shots!

• Accessories: Simple jewelry, watches, or branded gear can enhance the look without distracting.

• Hair & Grooming: A fresh haircut, light makeup (if you wear it), and basic grooming can make a big difference.

  
  

Bonus Tip: Align With Your Environment

If your shoot includes a job site, office, studio, or outdoor location, dress in a way that matches the setting. You want the entire scene — outfit, backdrop, and props — to feel cohesive and intentional.

Final Thoughts

When it comes to branding photos, what you wear matters — but being yourself matters more. Aim for clean, comfortable, and on-brand. And don’t stress — a great photographer will help guide you through the process.

Need Help With Branding or Photography?

At Ben Gifford Media, we work with small businesses across Upstate New York to create photo, video, and design content that tells your story and helps you stand out. We’ll guide you through every step — including what to wear.