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Media Related Tips, Tricks, and Experiences for Upstate New York
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Common Logo Design Mistakes Small Businesses Should Avoid
A logo should be simple, scalable, and timeless. Learn the most common logo design mistakes small businesses make — and how to avoid designs that hurt your brand’s credibility.

Ben Gifford
Feb 83 min read


My Thoughts on the New (Now Removed) Cracker Barrel Logo Design
Cracker Barrel’s short-lived logo redesign is a case study in the balance between modern simplicity and brand heritage.

Ben Gifford
Aug 27, 20252 min read


What Is A Vector Graphic and Why Your Logo Needs to Be One
Have you ever had a logo look blurry, pixelated, or just plain wrong when scaled up or printed? Learn what a Vector Graphic is and why your logo needs to be one!

Ben Gifford
Jun 13, 20252 min read


DIY Websites vs. Professional Web Design: What’s Best for Your Small Business?
Learn if you should DIY or hire a pro for your website

Ben Gifford
May 16, 20253 min read


5 Reasons Why Upstate NY Small Businesses Should Prioritize Their Logo and Branding
Learn why your Upstate Small Business should prioritize it's logo and branding.

Ben Gifford
May 7, 20252 min read
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